Voi is the first e-shared scooter operator in Europe, born in Stockholm, Sweden, quickly expanded in 11 markets and a total a 102 cities. Working for Voi has been an incredible chance to shape the future of micro-mobility in a completely new industry full of fresh new design opportunities. I was part of a small multidisciplinary team which granted me to jump between a huge variety of projects, making every working day different and stimulating, but it also gave me the chance to work with every part of the organisation (Marketing, Comms, HR, Ops, leadership, finance...) building in me a solid organisation structure understanding.
The exciting part of this job was being part of projects which had huge impact in the organisation but also in people lives, since with the diffusion of micro-mobility millions of users started to include our service in their life routine, choosing an environmentally friendly solution instead of their car.
‍
Branding
• Supporting rebranding from audit (Visual, verbal, behavioural, competition audit), to pitching design approaches, brand colour palette and typefaces, reporting to Head of Brand.
• Active collaborator in creating the Voi brand platform to make easy to access brand guideline, assets and creative requests form to everyone inside the company but also external partners.
• Creating print templates for different purpose, easy to edit for everyone inside the company.
• Creating foil templates for vans, tuc tuc, e-bike and every type of vehicle used for the company operations.
• Creating, managing and tagging a collection of 800+ icons.
• Creating a broad photo collection suitable for use across all of Voi brand communication channels in collaboration with Head of Brand.

‍Print design
‍• In charge of creating (from visual concept, to layout, to icon, illustration or pictogram creation) flyer, hangers, newspaper and magazine ads, out of home posters, hangtags, stickers and brochures to push promotion, safety instructions and marketing campaigns.
• Learning about materials sustainability impact, printing techniques and costs.
‍
Digital design
‍• Creating assets for digital advertising campaign pushed through Google Ads, CRM, paid and not-paid social media ads, in-app, out of home screens and more.
• In charge of designing professional animations and video ads which could describe the service in short timespans.
• Working in close contact with Global Social Media Manager in the ideation and creation of social media illustration, digital collages, infographics, giveaways, animations, carousels etc.
• Grew my knowledge about audience attention span and visual heat-maps in different contexts
• Applying principles of a11y (accessible) designs aiming to making design accessible and inclusive for all.
‍
Web design
‍• Designing responsive UX & UI of the first ever e-scooter certified driving school, building instructive questionnaires logic and providing more than 150 illustration to describe traffic situations, signs, and road rules.
• Designing UX & UI for several e-commerce platform under Voi brand, being part of the project from the initial brainstorming session to work closely with the developers for the site coding.
• Designing a11y designs keeping in mind screen readers and inclusive alt text.
• Creating UI stylesheets.
• Curating the visual contents of the already built Voi main website through Wordpress CMS system with icons, illustrations and photography assets.

Photography and art direction
‍• Responsible of creating product launch photography assets, planning setting and locations, shooting the photos and taking care of editing and color grading for press and marketing purpose.
• Art directing videography and photography production crews in order to establish a consistent visual expression across all the brand communication channel.
• In charge of talents casting, on-site location scout, set planning, props research and participation to the shooting to Art-direct the photography and videography crew.
• In charge of taking employees and stakeholders photos for press purpose.

Brand design
‍• Supporting rebranding from visual audit to pitching design approaches, colour palettes and typefaces, reporting to Head of Brand.
• Active collaborator in creating the Voi brand platform providing brand guidelines, print and digital templates, and vehicle branding foils.
• Creating, managing and tagging a collection of 800+ icons.

Print
‍• In charge of creating flyers, hangers, newspaper and magazine ads, out of home posters, stickersand brochures to push promotion, safety instructions and marketing campaigns.

Digital
‍• Creating animated assets for digital advertising campaigns pushed through Google Ads, CRM, paid and non-paid social media ads, in-app and out-of-home screens.
‍• Working in close contact with Global Social Media Manager, ideation and creation of social media illustrations, digital collages, infographics, giveaways, animations, carousels etc.
‍• Applying principles of a11y (accessible) aiming to make design accessible and inclusive for all.

Web Design
‍• Designing responsive UX & UI for platforms and e-commerce websites, creating UI stylesheets and design systems, from UX journey maps to pixel perfect
• Providing hundreds of illustrations and icons for the platforms and websites
• Curating visual contents of the already built Voi main website through WordPress CMS system.
‍
Art direction and photography
‍• Art directing photography and videography crews in order to create a broad photo and video collection suitable for use across all Voi brand communication channels.
‍• Responsible of creating product launch photography assets, planning settings and locations,shooting the photos and taking care of editing and colour grading for press and marketing purposes.

‍
‍Web Design
• Designed digital experiences (IOS & Android apps, websites) from briefs to pixel perfect, crafting UX user journey maps and UI style sheets and collaborating with developers.
• Met client and budget-oriented deadlines.
• Beta tested and provided detailed, illustrated reports and feedback on functionalities, responsiveness and accessibility for any platform.
‍
Digital and print design
• Creating advertising strategy and assets for So-Me paid ads.
• Creating branded print and digital design assets.

Photography
• Serving as event photographer during the promotional events of the agency.

‍
Photography
• Producing high-quality photography contents for blog posts and articles, including arranging and editing photoshoots.
• Generating creative logos, icons and designs for the online platform.

Voi is the first e-shared scooter operator in Europe, born in Stockholm, Sweden, quickly expanded in 11 markets and a total a 102 cities. Working for Voi has been an incredible chance to shape the future of micro-mobility in a completely new industry full of fresh new design opportunities. I was part of a small multidisciplinary team which granted me to jump between a huge variety of projects, making every working day different and stimulating, but it also gave me the chance to work with every part of the organisation (Marketing, Comms, HR, Ops, leadership, finance...) building in me a solid organisation structure understanding.
The exciting part of this job was being part of projects which had huge impact in the organisation but also in people lives, since with the diffusion of micro-mobility millions of users started to include our service in their life routine, choosing an environmentally friendly solution instead of their car.
‍
Branding
• Supporting rebranding from audit (Visual, verbal, behavioural, competition audit), to pitching design approaches, brand colour palette and typefaces, reporting to Head of Brand.
• Active collaborator in creating the Voi brand platform to make easy to access brand guideline, assets and creative requests form to everyone inside the company but also external partners.
• Creating print templates for different purpose, easy to edit for everyone inside the company.
• Creating foil templates for vans, tuc tuc, e-bike and every type of vehicle used for the company operations.
• Creating, managing and tagging a collection of 800+ icons.
• Creating a broad photo collection suitable for use across all of Voi brand communication channels in collaboration with Head of Brand.

‍Print design
‍• In charge of creating (from visual concept, to layout, to icon, illustration or pictogram creation) flyer, hangers, newspaper and magazine ads, out of home posters, hangtags, stickers and brochures to push promotion, safety instructions and marketing campaigns.
• Learning about materials sustainability impact, printing techniques and costs.
‍
Digital design
‍• Creating assets for digital advertising campaign pushed through Google Ads, CRM, paid and not-paid social media ads, in-app, out of home screens and more.
• In charge of designing professional animations and video ads which could describe the service in short timespans.
• Working in close contact with Global Social Media Manager in the ideation and creation of social media illustration, digital collages, infographics, giveaways, animations, carousels etc.
• Grew my knowledge about audience attention span and visual heat-maps in different contexts
• Applying principles of a11y (accessible) designs aiming to making design accessible and inclusive for all.
‍
Web design
‍• Designing responsive UX & UI of the first ever e-scooter certified driving school, building instructive questionnaires logic and providing more than 150 illustration to describe traffic situations, signs, and road rules.
• Designing UX & UI for several e-commerce platform under Voi brand, being part of the project from the initial brainstorming session to work closely with the developers for the site coding.
• Designing a11y designs keeping in mind screen readers and inclusive alt text.
• Creating UI stylesheets.
• Curating the visual contents of the already built Voi main website through Wordpress CMS system with icons, illustrations and photography assets.

Photography and art direction
‍• Responsible of creating product launch photography assets, planning setting and locations, shooting the photos and taking care of editing and color grading for press and marketing purpose.
• Art directing videography and photography production crews in order to establish a consistent visual expression across all the brand communication channel.
• In charge of talents casting, on-site location scout, set planning, props research and participation to the shooting to Art-direct the photography and videography crew.
• In charge of taking employees and stakeholders photos for press purpose.

Brand design
‍• Supporting rebranding from visual audit to pitching design approaches, colour palettes and typefaces, reporting to Head of Brand.
• Active collaborator in creating the Voi brand platform providing brand guidelines, print and digital templates, and vehicle branding foils.
• Creating, managing and tagging a collection of 800+ icons.

Print
‍• In charge of creating flyers, hangers, newspaper and magazine ads, out of home posters, stickersand brochures to push promotion, safety instructions and marketing campaigns.

Digital
‍• Creating animated assets for digital advertising campaigns pushed through Google Ads, CRM, paid and non-paid social media ads, in-app and out-of-home screens.
‍• Working in close contact with Global Social Media Manager, ideation and creation of social media illustrations, digital collages, infographics, giveaways, animations, carousels etc.
‍• Applying principles of a11y (accessible) aiming to make design accessible and inclusive for all.

Web Design
‍• Designing responsive UX & UI for platforms and e-commerce websites, creating UI stylesheets and design systems, from UX journey maps to pixel perfect
• Providing hundreds of illustrations and icons for the platforms and websites
• Curating visual contents of the already built Voi main website through WordPress CMS system.
‍
Art direction and photography
‍• Art directing photography and videography crews in order to create a broad photo and video collection suitable for use across all Voi brand communication channels.
‍• Responsible of creating product launch photography assets, planning settings and locations,shooting the photos and taking care of editing and colour grading for press and marketing purposes.

‍
‍Web Design
• Designed digital experiences (IOS & Android apps, websites) from briefs to pixel perfect, crafting UX user journey maps and UI style sheets and collaborating with developers.
• Met client and budget-oriented deadlines.
• Beta tested and provided detailed, illustrated reports and feedback on functionalities, responsiveness and accessibility for any platform.
‍
Digital and print design
• Creating advertising strategy and assets for So-Me paid ads.
• Creating branded print and digital design assets.

Photography
• Serving as event photographer during the promotional events of the agency.

‍
Photography
• Producing high-quality photography contents for blog posts and articles, including arranging and editing photoshoots.
• Generating creative logos, icons and designs for the online platform.