Ö is a unique line of wines crafted in Stockholm, catering to avid anglers who love to catch their own meal. The brand name "Ö" pays homage to Stockholm's geography – an archipelago comprising over 30,000 islands, with the word meaning "island" in Swedish.
The label's visual concept is inspired by the vibrant and colorful patterns of fishing lures that are used to capture the big predators that thrive in the Swedish archipelagos. The design seamlessly blends the elegance of Swedish minimalism with distinctive elements that ensure the product stands out on the shelves and leaves a remarkable impression on consumers.